“I have had the great fortune to work with Kelly St. John. She is not your garden-variety brand partner. She cares, with passion and with heart. I have worked with many contractors in my day, and I can say with assurance that she is among the best. Smart, incisive, generosity of spirit, knowledgeable with exceptional instincts and connections to make it happen. And did I say that she cares? I have felt from Day 1 we were more than a number, we have felt her heartfelt investment in our brand, and our future. And I, for one, count ourselves most fortunate that she is a part of our future.”

- Susanne Norwitz, Creator, Maya Chia

“Before I met Kelly, I had been approaching retailers personally. I had the relationships that connected me directly, and I thought that I didn’t need help accessing retail decision makers. While this was true, I lacked insight to understand what a retailer really needed from me. The conversations were all good, but the response was always ‘not now, let’s keep in touch.’ After one of our first conversations, Kelly helped me understand why I kept getting that response, and together we quickly made a plan to expand our assortment and get ready for retail. She has been generous with her advice, and considerate with regard to our start-up budget. I feel that I can collaborate in a natural manner with her, and she has my back if anything were to come up.”

- Jennifer White, Founder, One Over One

“Kelly is a dynamic, energetic, and highly effective professional who is an absolute delight to work with. She has been an invaluable asset to our team over the last year. Kelly has helped us refine our strategy and be sure we are putting our best foot forward when we have an opportunity to meet with a potential, new wholesale account. Because Kelly only works with brands she loves and believes in, when she opens doors to her vast professional connections she has made over her long, impressive career, she maintains credibility and her partners trust she is not abusing the relationship or wasting their time. I am grateful to have Kelly’s time and trust- she is a tremendous partner.”

- Alissa Bayer, Founder & Owner, milk + honey spa

“Kelly St. John has been instrumental in my expansion into retail and helping me navigate both new and existing retail relationships. As a new brand, I had so much to learn about the retail space, and her wealth of knowledge has been critical to my continued growth. She has so many relationships in the beauty industry and is always happy to make connections. She takes the time to plan and strategize both minor and major business decisions with me, and as a small, lean business, she’s become the other half of my brain. I value her opinion and input so much, and I don’t know where my business would be without her. She diplomatically and effortlessly puts out every fire that arises and is a breath of fresh air in an industry that’s not always so beautiful. The amount of knowledge Kelly has in this industry can’t be quantified, and to have someone with this level of experience and expertise as a part of my team is a Godsend!”

- Dana Jackson, Founder & CEO, Beneath Your Mask

“From the day I met Kelly, I have known that I was working with someone who knows the big beauty retailers like the back of her hand while also having her finger on the pulse of the indie beauty landscape. Meeting her has been a dream come true. As an indie brand, we were originally a bit lost navigating the retail world but knew it was an absolute must to have a great strategy in place. Kelly has been able to help us create a strategy that is right for us and, most importantly, she has given us the confidence to implement that strategy.”

- Christina Kelmon, President & Co-Founder, Belle en Argent

“Kelly is a veteran in the retail business, and in this rapidly changing environment, it is almost impossible to navigate without an expert on your team. She has strong relationships with many of the top retailers, both mainstays and emerging green beauty stores. I believe Kelly’s true point of differentiation is in her mindful approach to retail expansion. She looks at your brand, provides tangible feedback in socials, website, and marketing message to determine the best path forward. Once in retail, Kelly gracefully works between you, the corporate buyers and even the sales team on the floor to support your brand. She knows what it takes to be successful in retail and has been a huge asset to Ranavat!”

- Michelle Ranavat, Founder & CEO, Ranavat Costmetics

“We approached Kelly when we were ready to grow from primarily spa distribution into retail. She helped in all areas of the business including branding, messaging, repackaging, and business development. I can't overstate her contribution to our transition. In less than one year, she has helped transform our business, orchestrated our roll out with a national, luxury channel, and is negotiating our placement into additional channels ...and she is a joy to work with.”

- Maya Crothers, Founder & CEO, Circcell Skincare

“Kelly is pretty amazing. Not only is she a joy to work with, but she is beyond knowledgeable, connected, and well respected in the beauty industry. Kelly is thoughtful in her plan and execution and delivers results for her clients. Kelly’s professionalism and attention to detail are impeccable, and any brand or brand founder - large or small - would be lucky to work with Kelly.”

- Lauren Berkovitz, CEO, Lauren B. Beauty

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